I’m a firm believer that Litecoin has practically everything going for it besides a strong community-led marketing scheme. Litecoin’s value proposition (Silver to Bitcoin’s gold) is amazing, along with the whole 9 years of no down-time, persistence as a top coin, etc.
I understand that Charlie Lee probably doesn’t care much about marketing it anymore, and that’s to be understood, unfortunately though, his voice and presence is undeniably one of the most powerful marketing tools Litecoin has, whether it be making a connection with a prominent figure in crypto or using his popularity to bring more attention towards Litecoin (more interviews/articles/tweets, etc.). It drives me nuts that so many powerful people within the crypto space follow him on Twitter and would definitely listen to what he has to say, but he hardly ever tweets anymore. As a Litecoin fan, you don’t understand how intensely I’d be making use of the 800k+ followers if it meant bringing more attention to the project. Even more now without actually owning any coins and avoiding that “conflict of interest”. I feel like there’s a lack of influential crypto-folks (say–twitter accounts with over 20k+ followers) that openly speak about Litecoin and publicly support it. It feels like there used to be way more back in the day but you hardly ever hear a peep now.
Anyways, steering away from my little rant, I believe in a great need for a community-driven marketing scheme. Maybe organizing a non-profit fund that focuses solely on marketing the coin. The money could be used towards video content creation/ possibly ads on social media/marketing campaign strategies, etc. I’m not a marketer, but I can try to somehow help.
Any good ideas for how we can move forward in this respect? There’s nothing more than I’d like than for the Litecoin community to continue to grow and prosper. Thanks.