Rather the other way round. Afte all this is the litcoin forum.
Litecoin deserves more reputation. If the marketing is good, I think people will start using more litecoin. Afterall, what shows is what sells.
Charlie may feel confident about the market potential of his product because he knows that a great product does not require extensive advertising.
The best way to market litecoin is by using it more often. Like if you are someone who pays in crypto, start using LTC more. As a merchant I have done my bit by setting up a payment gateway where clients can pay me in Litecoin. A drop in the ocean but it does make a difference in the end.
Marketing = Publicity, and a lot of it.