How tariffs screw start ups

Those Tariffs the US seems to have fallen in love with are not that positiv for Start Ups.
The article in the NY Times narrates about their woes.
What is your take on it?

His Start-Up May Not Survive Chaotic Rollout of Trump’s Tariffs

A sourdough baker turned entrepreneur in North Carolina has delayed his new product as he contemplates the prospect that higher costs will doom his company.

source: https://www.nytimes.com/2025/07/10/business/trump-tariffs-china.html
Without Paywall: https://archive.ph/2025.07.10-040649/https://www.nytimes.com/2025/07/10/business/trump-tariffs-china.html