A LTC fund for advertising is needed

I’m a dunce. How would a group go about putting together a non-profit advertising campaign for Litecoin? A few million dollars would go a long way on social media if done correctly. No gimmicks, no paid actors, just truth about truth. Any ideas? The token stands out as golden versus just about all other choices in token and yet it’s got a pitiful market cap. What is the solution to get widespread attention for LTC?