Mistersalo
I can tell a story on how I ended up getting into Litecoin. I run a web casino https://timcasino.com/
I accept all kinds of cryptocurrencies including Litecoin, but had issues with a number cryptocurrencies for withdrawals. BTC and ETH had fees of 10-30 USD, and user demanded payouts of 5 usd right away. That was simply not possible. I tried adding additional fees for BTC and ETH payouts, but that was complex and not optimal.
I ended up limiting the currencies used for payout to Litecoin and two other cryptocurrencies. Litecoin is accepted almost everywhere, well known, good reputation, low fees, it’s confirmed within a few minutes. It was just the best alternative.
There are other cryptocurrencies that claim to have fast transactions and low fees, but often they are small alt-coins that are somewhat controversial. That is why I bet on Litecoin.